Privacy policy

This Privacy Policy explains how Magick Brush, a sub-brand of Erin D’Elia, collects, uses, stores, and shares information when you visit magickbrush.com, make a purchase, contact us, or sign up for email updates.

In this policy, “Magick Brush,” “we,” “us,” and “our” refer to Magick Brush by Erin D’Elia and the related Erin D’Elia brand ecosystem, unless a different meaning is required by context.

Information we collect

We may collect the following types of information:

  • Order and contact information: name, billing address, shipping address, email address, phone number, order number, product selections, and purchase details.
  • Payment information: payments are processed through Shopify and/or third-party payment providers. We do not intentionally store full payment card numbers on our own systems.
  • Customer service information: messages, photos, order issues, damage reports, and other details you send when you contact us.
  • Email signup information: your name, email address, preferences, sign-up source, and engagement with emails where available.
  • Website and device information: IP address, browser type, device information, pages viewed, referring links, cookies, pixels, analytics data, and similar online activity information.

How we use information

We use information to:

  • process orders and payments;
  • produce, fulfill, ship, and deliver artwork;
  • communicate about orders, cancellations, refunds, damaged items, and customer service;
  • send email updates when you have opted in or where permitted by law;
  • share new collections, limited releases, artwork, events, offerings, and related updates from Magick Brush and Erin D’Elia;
  • improve the website, store experience, product offerings, and customer service;
  • protect the shop, customers, artists, and systems from fraud, abuse, or unauthorized activity;
  • comply with legal, tax, accounting, security, and business obligations.

Email marketing and the Erin D’Elia umbrella

Magick Brush is part of the Erin D’Elia creative ecosystem. If you subscribe to Magick Brush updates, you may receive emails from Erin D’Elia that include Magick Brush collections, fine art releases, photography, creative projects, events, offerings, and other updates connected to Erin D’Elia’s broader work.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us at magickbrush@gmail.com. Transactional emails about orders, shipping, refunds, customer service, and account activity may still be sent when necessary.

How information is shared

We may share information only as needed to operate the store and serve customers, including with:

  • Shopify and related checkout, payment, hosting, fraud prevention, analytics, and commerce tools;
  • production and fulfillment partners, including fine art printing and shipping partners;
  • shipping carriers and logistics providers;
  • email marketing, customer service, analytics, and website technology providers;
  • bookkeepers, accountants, legal advisors, and other professional service providers;
  • government, legal, regulatory, or safety authorities if required by law or necessary to protect rights and safety.

We do not sell your personal information in the ordinary meaning of selling customer lists for money. Some privacy laws define certain advertising, analytics, or cookie-based sharing as a “sale,” “sharing,” or “targeted advertising.” Where required, you may have the right to opt out of those uses.

Cookies and analytics

Our website may use cookies, pixels, analytics tools, and similar technologies to operate the store, remember preferences, understand traffic, improve the shopping experience, measure marketing, and help protect against fraud. You can adjust cookie settings through your browser or through any cookie tools offered on the website.

Data retention

We keep personal information only as long as reasonably necessary for the purposes described in this policy, including order fulfillment, customer service, legal compliance, accounting, tax records, fraud prevention, and legitimate business needs.

Your privacy choices

Depending on where you live, you may have rights to request access to, correction of, deletion of, portability of, or restriction of certain personal information. You may also have rights to opt out of certain marketing, targeted advertising, or data sharing. To make a privacy request, contact [insert email]. We may need to verify your identity before completing the request.

Security

We use reasonable administrative, technical, and organizational measures intended to help protect personal information. No online system can be guaranteed to be completely secure, so please use care when sharing information online.

Children

The shop is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, please contact us so we can take appropriate steps.

Updates

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new “Last updated” date.

Contact

For privacy questions or requests, contact: magickbrush@gmail.com.